Sometimes the brief changes. A young winemaker and distributor approached me for labels that they planned to call “Easy Rider”, after the 1969 movie. They wanted to capture a certain spirit of America and planned to buy choppers to ride them across country. An early sketch on the left shows the winemaker looking like Peter … Read More
This is one of many conceptual sketches that I did for the development team at Brown-Forman when it was under the direction of Paul Dolan. For perhaps obvious reasons. it was never produced, yet it remains a favorite of mine. My brief was to create something “sexy”. I created the abbreviated brand names and the … Read More
Detert Family Vineyards, a third-generation Oakville winery, needed a new look. I designed a distinctive label and a custom scratchboard illustration showing their goblet-style vines. The gold embossed crest brightens the dark hues of the label and conveys a sense of quality. This unique label has stood the test of time, nineteen years later it’s … Read More
In a small town like Healdsburg, posters are a great way to promote an event: everyone sees them. I designed many posters for Topel Winery which doubled as content for social media. The Topels are dog-loving people and their annual Dogtober party was always a big success. The humorous headlines, copy and PR were written … Read More