Sometimes the brief changes. A young winemaker and distributor approached me for labels that they planned to call “Easy Rider”, after the 1969 movie. They wanted to capture a certain spirit of America and planned to buy choppers to ride them across country. An early sketch on the left shows the winemaker looking like Peter … Read More


This is one of many conceptual sketches that I did for the development team at Brown-Forman when it was under the direction of Paul Dolan. For perhaps obvious reasons. it was never produced, yet it remains a favorite of mine. My brief was to create something “sexy”. I created the abbreviated brand names and the … Read More

Detert Family Vineyards

Detert Family Vineyards, a third-generation Oakville winery, needed a new look. I designed a distinctive label and a custom scratchboard illustration showing their goblet-style vines. The gold embossed crest brightens the dark hues of the label and conveys a sense of quality. This unique label has stood the test of time, nineteen years later it’s … Read More

Linea Caffe

There were many challenges on this packaging redesign for Linea Caffe, a small coffee roaster in San Francisco. Flexibility: With small batches of unique coffees are arriving all the time, the client needed a production flow that allowed for runs of as small as 200, with a short turn time. Ease of assembly: As the … Read More