Art House

A logo must be endlessly adaptable. It must have impact on a billboard and still be legible at under an inch high. Full color logos must translate to a single color. This recent branding system for Art Hotel in Santa Rosa illustrates my client presentation process. Each logo is shown in context. The client is … Read More

Giddy Biscuit

  I designed a complete branding strategy for the Giddy Biscuit restaurant: place settings, exterior signage, logos and menu. The project was part of a six week intensive class at the Letterform Archive in San Francisco. The class was lead by nationally recognized designers, Roberto De Vicq, and Christine and Eric Strohl of Strohl Design. … Read More


Sometimes the brief changes. A young winemaker and distributor approached me for labels that they planned to call “Easy Rider”, after the 1969 movie. They wanted to capture a certain spirit of America and planned to buy choppers to ride them across country. An early sketch on the left shows the winemaker looking like Peter … Read More

Detert Family Vineyards

Detert Family Vineyards, a third-generation Oakville winery, needed a new look. I designed a distinctive label and a custom scratchboard illustration showing their goblet-style vines. The gold embossed crest brightens the dark hues of the label and conveys a sense of quality. This unique label has stood the test of time, nineteen years later it’s … Read More

Linea Caffe

There were many challenges on this packaging redesign for Linea Caffe, a small coffee roaster in San Francisco. Flexibility: With small batches of unique coffees are arriving all the time, the client needed a production flow that allowed for runs of as small as 200, with a short turn time. Ease of assembly: As the … Read More